“Odors have a power of persuasion stronger than that of words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.”
I have noticed sentiments increasing inside and outside the perfume industry, which are causing brows to be raised, followed by the comment “not another new niche perfume launch!” Niche is now a crowded space and I was very curious to smell what MiN New York’s Chad Murawczyk was serving up. MiN New York is one of Manhattan’s finest independent perfumeries.
"I believe that true luxury is based on an actual tangible quality of materials and workmanship." - Chad Murawczyk
Fragrances, as we all know, are olfactory creations. A new range by the cult-favourite brand, MiN New York, is however inspired by the five senses - sight, touch, taste, smell and in place of hearing, kinesthesis. It’s a mildly perplexing concept, but nonetheless well justified by Chad Murawczyk, who believes that human experiences rarely relies on a single sense.
"But the real reason the contemporary apothecary shouldn’t be missed is its seemingly endless array of quality smells. From colognes to candles and incense, all curated from hard-to-find (and sometimes impossible-to-find), there’s a scent for every nose—and body, and home—that hasn’t been played out everywhere else." — Matt Sebra
This dark, den-like store on a quiet stretch of eastern SoHo is lined with wood-panelled bookshelves, each of which is stocked with perfumes, colognes, soaps, incense, blottingpapers and body washes from mostly small, mostly artisanal producers in the USA and Europe.