Inspired by the rich history of SoHo, Chad selected 117 Crosby between Houston & Prince Street for the location of the MiN Flagship. One of the first luxury stores to open in the area, it soon became a shopping destination and drew other like-minded stores to the area. The neighborhood and its ever evolving history surrounding the flagship continues to serve a source of inspiration for the brand. One can find both unique boutiques and coveted brands such as Supreme, Prada and Gucci within a 3 block radius.
The patinated facade and interior are celebrated in the store design. Cast iron columns and wooden floors worn smooth have been painted a rich ship grey. Exposed bricks & unique decorative objects complete the setting for the display of MiN NEW YORK fragrances, candles, and The Library, a heavily curated selection of the world’s most unique artisanal fragrances.